Pink ribbons. Yellow wristbands. Shirts exclaiming, “I love boobs!” Car washes, fundraising walks, t-shirt sales and special events— college campuses everywhere are now advertising cancer. And students have joined together to address the second leading cause of death in the U.S.
“Cancer awareness has reached new levels and I think that media has helped propagate that,” says Kristin Hennessey, the campaign manager of the central New York chapter of the Leukemia and Lymphoma Society (LLS).