CO2 Is Your Best Friend. (Only not really)
December 6th, 2007If you’d like a good laugh (or a shot of cynicism, depending on who you are) check out this video put out by the Competitive Enterprise Institute. One of several television spots funded by Exxon Mobil, it aired across the nation last year, just weeks before Al Gore’s film, An Inconvenient Truth premiered to critical acclaim.
Cleverly structured as a PSA, it’s a commercial defending carbon dioxide. (Whaaatt? Yeah. We know.) Set to calming piano music the video revolves around footage of nature and happy kids and is narrated with well-measured sincerity. It touts the virtues of this greenhouse gas, describing how it “frees us from a world of back-breaking labor…allowing us to create and move the things we need, the people we love.” The narrator goes on to castigate “some politicians” who want to “label CO2 a pollutant.” We’ll all rue the day we stop using fossil fuels, right?
Never mind that CO2 has been scientifically proven beyond a doubt as the leading cause of global climate change. In the tradition of big tobacco’s claims that “cigarettes aren’t addicting,” this spot isn’t even smart—there are plenty of ways to twist science into convincing audiences that global warming isn’t actually that dire. Instead, the oil industry opted for a bald-faced lie. Oh dear me.
By far my favorite is the ending line: “They call it ‘pollution,’ we call it life”
Yeah? Well we call it “wrong.”